Bookstore Tourism

Bookstore Tourism, Larry Portzline, Bookshop Junkie Press, 2004

Bookstore Tourism is a new way to help independent bookstores by marketing them as tourist destinations and encouraging booklovers to plan bus trips to towns with unique bookstores. Instead of, for instance, taking a bus trip to the Statue of Liberty, why not take a trip to the bookstores in Greenwich Village?

The book looks at the present situation for the independent bookstore. The news is not very good. While some store are able to survive, even thrive, more stores are closing every day. There are a number of reasons, including the coming of the chains, the economy, skyrocketing rents and the internet. Another problem is the sheer number of new books published, reaching 175,000 in 2003 from over 78,000 publishers.

What can indie bookstores do to survive? First and foremost, customer service is everything. Selling used books creates more profit than new books. Get creative with entertainment and special events. Consider a makeover of the decor to find that balance between fun and functional. Including a cafe encourages customers to linger and buy more books. Get involved in the community. Perhaps shrinking the store is the way to go. Cross promote with neighboring businesses.

The book also explores the mechanics of setting up a bookstore tour. Included are things like making sure that the destination stores are still there, anyone can plan a bookstore trip, handling reservations, the best day to go, the best kind of transportation, seeing if the destination stores will hold special events during your trip, where to eat, things to do while in transit, publicizing the trip and dealing with the bus company, among many others.

Bookstore tourism is a wonderful idea (anything that helps independent bookstores is a wonderful idea) and this is an excellent book that ended much too soon. I really enjoying reading it. The author mentions that more books on independent bookstores are planned in the future. I can't wait.